Well, if you are Durex Avanti you can be transformed at least three times.
As the world’s most widely distributed condom brand, Durex have a lot of strings to their pleasure bow: offering consumers an abundance of various shapes, textures, lubes and sex accessories to choose from. When it comes to latex free options, however, the company puts the onus on just one condom, yet even this single choice is not without confusion. Durex Avanti, previously the name of their latex-free rubber, is in fact a latex condom. The non-latex option has been recently rebranded Avanti Bare Real Feel™. In fact, this latex-free option has been through a few rebranding rotations.
In 2008, it was replaced from being made of polyurethane to synthetic polyisoprene. Polyurethane is a type of soft plastic; polyisoprene is the latest latex-free technology, chemically similar to rubber latex but without the proteins that cause allergic reactions (see our article about the differences). In Europe, the product’s current name is simply, and explicitly, “Latex Free”. The North America version, however, is not so straight forward.
Michael Gesek, from Durex Consumer Relations Canada, explained to Condom Monologues, that when multinational consumer goods company Reckitt Benckiser took over Durex in 2011 they lost supply of the materials to make Avanti Bare and thus it was discontinued in North America. Recently the polyisoprene product was secured again and is renamed Avanti Bare Real Feel. Besides the (longer) new name, nothing is different about this new polyisoprene rubber. It’s now rolling out on store shelves.
However, few consumers know that Durex did not offer latex-free condoms for a period in the midst of company turn over. In fact, Avanti Bare went from being made of polyisoprene to becoming just a standard latex condom. Yet despite this very dramatic product change, Durex kept the name and package similar to the latex free version- as if condom shopping isn’t confusing already!
As expressed by Melissa White, CEO of Lucky Bloke, this move was irresponsible and “a major packaging fail!” In response, Lucky Bloke listed a consumer warning on their site. It’s unclear what Durex’s strategy was for informing the public about this change. One may assume that when Durex lost supply of the polyisoprene condom, they may have sent a notice to selective distributors with the expectation that sellers would inform consumers. To the best of her knowledge, Melissa White does not recall any advanced warning from Durex.
So, please be aware that Durex does offer a latex-free condom now, just make sure not to pick up the former Avanti Bare and read packaging extra carefully!
This article is meant to clear up confusion around Durex’s non-latex options. We include a link to our affiliates at Lucky Bloke which may earn us a small commission.