Social businesses who exists to normalize and improve public knowledge of safer sex are not allowed to extend their messages on Twitter.
Twitter’s ad policy is under pressure to change their convoluted and conservative stance against condom (and other contraception) promotion.
This week, Melissa White, founder and CEO of Lucky Bloke, sent a letter to Twitter owner Dick Costolo, urging him to take condoms off their blacklist. She also launched a petition for the public to get on board in ending this faulty policy.
This is the tweet that got Lucky Bloke kicked off the @TwitterAds program because it was deemed too sexually explicit.
This hardly seems too sexual for daytime viewers! Twitter would not respond to White’s requests for more information. That was it. Her safer sex promotion went on complete lock down.
Unfortunately, we live in a time in which the clutches of puritanical fears continue to muffle public discourse around safer sex. Why haven’t we shaken this off by now?
#Tweet4Condoms because sexual care is health care and global health! http://bit.ly/LBpetition
We know that access to condoms does not entice young people to start fucking in locker rooms. The AAP (American Academy of Pediatrics- a very official authority on health) released a position statement last October arguing that condoms should be made available in public schools and other community venues. With the backing of numerous studies, they firmly state that access to condoms does not cause sex. To be clear, it increasing the chances of young adults practicing safer sex. In fact, as Amanda Marcotte reports, nearly half of the studies cited by the AAP show that kids who have access to condoms and condom education have sex later than kids who do not have access.
So what does this have to do with Twitter? Their block on condom advertising and messaging stems from this cultural shame we’ve constructed around sex. Consequently, instead of being a platform to discuss and support safer sex messaging, Twitter reinforces stigma of condoms usage.
Lucky Bloke isn’t alone of course, as Twiter’s blockade is far-reaching and unconditional. The company Momdoms explained that their custom product for condom storage has also been deemed “too x-rated”, making it virtually impossible for Momdoms to share their videos and promotions to a wider audience. They showed Condom Monologues a copy of Twitter’s notification. It’s the same message Lucky Bloke received: “Your company is ineligible.”
Let’s show Twitter that condoms are perfectly normal, lovable item, and essential health items. Not something to exclude from public space! Visit this Action Page to share images, tweets, and links to your friends and networks.